Sample marketing plan

Use this sample marketing plan as your template

A sample marketing plan provides a useful starting point. Marketing doesn't just mean selling any product that you decide to make. Marketing is finding out what consumers really need and filling those needs with the right products and services. (From Marketing Fundamentals by Husted, Varble, Lowry)

There are many formats for marketing plans and every company does it a little differently, but the outline that follows is a very complete format. Using this format will produce a 30 to 40 page plan. Many companies prefer an abridged format that would yield a 10 to 20 page plan. Thanks to Answers.com sample marketing plan where you’ll find a more detailed breakdown:

1. Title page

2. Executive Summary

3. Current Situation - Macroenvironment

4. Current Situation - Market Analysis

5. Current Situation - Consumer Analysis

6. Current Situation - Internal

7. Summary of Situation Analysis

8. Marketing research

9. Marketing Strategy - Product

10. Marketing Strategy - Market share objectives

11. Marketing Strategy - Price

12. Marketing Strategy - Promotion

13. Marketing Strategy - Distribution

14. Implementation

15. Financial Summary

16. Scenarios

17. Appendix

footer for sample marketing plan page